A‍‌‍‍‌‍‌‍‍‌ fresh, tasty pizza is what is most likely the first thought of customers when they expect their delivery. Out of the three, delivery is the one that hardly goes hand-in-hand with the other two. Without a doubt, the box is the main villain and the savior in the pizza drama; thus, the question is interesting: how does the box determine the final quality of the delivery? If the pizza is still hot, if the crust is still crispy, and if the toppings are still where they were, all can be traced back to the design and the material of the pizza ‍‌‍‍‌‍‌‍‍‌box.

A‍‌‍‍‌‍‌‍‍‌ pizza packaging box that is designed properly basically controls heat, moisture, and air that go in and out of the box during transport. When there is no proper ventilation, steam gets trapped inside the pizza packaging box, and that is why the crust is soggy. For this reason, nowadays brands design ventilation holes and use corrugated materials to help keep the box strong on the outside. The pizza is the same as if it were taken from the oven. When a restaurant uses a high-quality pizza packaging box, the pizza fragrance and texture will be kept during the delivery ‍‌‍‍‌‍‌‍‍‌journey.

Customization‍‌‍‍‌‍‌‍‍‌ is one of the newest trends in the food delivery industry. A great number of brands decide to use the personalized pizza box to improve the customer journey and stand out against the competitors. Using personalised pizza boxes, companies are free to put on their products some promotional messages, green-friendly stickers, or QR codes for their advertising campaigns. Also, premium personalized pizza boxes can be seen as a brand's gesture of professionalism and trustworthiness, which, in turn, affects the customers' perception of the brand's general quality of ‍‌‍‍‌‍‌‍‍‌delivery.

The‍‌‍‍‌‍‌‍‍‌ pizza takeaway box is the main medium through which the heat preservation directly depends when the service is by takeaway. In a case of a badly insulated pizza takeaway box, the heat will escape very fast, thus the pizza will be lukewarm, and the customers will be disappointed. A powerful, several-layered pizza takeaway box will keep the heat more than enough and will also be able to avoid the deformation of the box during delivery. Besides that, the selection of grease-resistant materials will ensure that the oils will not take the route through the pizza takeaway box, thus helping in keeping the hygiene and also stopping the collapse of the ‍‌‍‍‌‍‌‍‍‌packaging.

Besides‍‌‍‍‌‍‌‍‍‌ the visual aspect, the architecture of custom pizza boxes has a major role in shielding the product. Some of the features that have been added are strengthened corners, anti-slip areas, and moisture-control layers that keep the package from getting battered during delivery. Since custom pizza boxes could be adjusted to the exact size and the thickness of a restaurant’s pizza, they are safe from the risk of the pizza changing places, folding, or the toppings being rubbed ‍‌‍‍‌‍‌‍‍‌off.